Harnessing the value of generative AI - Capgemini Report
Capgemini Report based on a survey of 1,100 executives worldwide.
Capgemini just released a comprehensive report generative AI in organizations, based on a survey of 1,100 executives worldwide.
The findings offer a clear picture of where organizations are heading with this technology:
Generative AI adoption is accelerating:
80% of companies increased their investment in 2024.
Adoption has more than doubled in industries like IT, retail, and manufacturing.
AI is driving real results:
Companies reported a 7.8% boost in productivity and a 6.7% improvement in customer satisfaction over the past year.
Challenges remain:
Ethical issues like bias and transparency are top concerns.
Many organizations lack the talent and robust data systems to scale AI effectively.
Cybersecurity implications:
Generative AI strengthens defenses with better threat detection.
However, it also introduces risks like phishing scams and deepfake attacks.
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Real-World Case Studies
The report highlights 21 real-world use cases, showcasing how businesses are leveraging generative AI to innovate and deliver value:
Mercedes-Benz: Personalized in-car assistants make driving more intuitive and engaging.
PepsiCo: AI analyzes customer feedback to refine product designs, boosting sales by 15%.
General Mills: AI-powered tools streamline customer service, improving response times and efficiency.
Toyota: Generative AI optimizes electric vehicle (EV) design by refining aerodynamics and other engineering metrics.
Unilever: AI simplifies legal processes like contract review and research, freeing teams for strategic tasks.
British Petroleum (BP): AI supports employees with daily tasks like email management, enhancing productivity.
Morgan Stanley: AI gives financial advisors quick access to insights, simulating the expertise of top investment analysts.
Walmart: Generative AI reduces food waste by helping employees decide on markdowns, donations, or returns.
Rockwell Automation: AI assists engineers by generating code for industrial automation, speeding up development.
You can also access the full report here.
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